Cheap Alternatives to Farrow & Ball Paints (That Look Just as Good)

Farrow & Ball paints are famous for their rich pigments, timeless shades, and designer finish. But with prices often double those of standard paints, and limited availability in the US, it’s no surprise that many homeowners are searching for cheaper alternatives to Farrow & Ball.

The good news? You can achieve the same elegant look with affordable US paint brands like Benjamin Moore, Sherwin-Williams, and Behr, all available locally and colour-matched beautifully.

Why Look for Cheaper Farrow & Ball Alternatives?

Farrow & Ball colours are undeniably beautiful, but:

• They’re expensive, often over $100 per gallon in the US
• They can be hard to find, requiring imports or specialty stores.
• You can get nearly identical colours from US brands for half the price.

If you’re decorating on a budget, it’s smart to explore similar shades from trusted American paint companies. And with our paint color match tool you can easily upload a photo of any Farrow & Ball interior you love and instantly find US paint colours that match it.

Popular Farrow & Ball Colours and Their Affordable US Alternatives

Below are some of Farrow & Ball’s most popular shades and their closest equivalents from well-known US brands.

(Always test paint samples in your own lighting before committing to a full gallon!)

1. Hague Blue (No. 30) A deep navy blue with subtle green undertones that works beautifully in kitchens, cabinetry, or feature walls.

Cheaper alternatives:

Benjamin Moore – Gentlemen's Grey

ECOS - Day Spa

Day Spa from ECOS paints is a calm blue-grey color with subtle green undertones. This color creates a calm and sophisticated atmosphere, and as an added bonus, all ECOS paints are water based, VOC free and made in the USA.

How to Find the Perfect Paint Match for Your Space

Choosing the right paint colour involves more than simply picking a swatch. Small differences in lighting, finish, and undertone can completely change how a colour looks once it’s on your wall. Follow these steps to find your perfect match:

1. Test before you commit.

Always order sample pots or peel-and-stick swatches before buying full gallons. Paint a large patch on your wall and observe it throughout the day to see how it looks in both natural and artificial light.

2. Use our Paint Colour Matching App.

Upload or paste a photo of any room or colour you love — from Pinterest, Instagram, or a magazine — and instantly get the closest paint matches from major US brands. It’s the easiest way to recreate your favourite Farrow & Ball look for less.

3. Compare finishes.

Farrow & Ball is known for its chalky matte finish, which gives walls a soft, sophisticated texture. When choosing a US brand alternative, look for similar finishes such as “matte” or “eggshell” to achieve the same depth and feel.f

4. Check price and availability.

Benjamin Moore, Sherwin-Williams, and Behr are all widely available across the US, making it simple to find affordable options and purchase extra paint or touch up later when needed.